Common Social Media Design Mistakes
Did you know that while every brand and company should be free to choose their own designs and visual identity, there are some
Mistakes that are agreed to be avoided no matter what the visual identity of the company or brand is, these mistakes lead to poor
Interacting and negatively impacting the message
In this article, we will talk about these mistakes and how to avoid them in order to help your brand stand out.
Common Social Media Design Mistakes
Lack of visual message clarity
One of the most common mistakes is cluttering the design with too many elements without a clear purpose, which leads to the loss of the main message
A good design should direct the viewer's eye towards the main idea or call to action
Before you start designing, decide what message you want to convey, and make every element of the design serve that message directly
Overuse of colors and fonts
Multiple colors or randomly using multiple fonts confuses the recipient and negatively impacts the design aesthetic. Instead of drawing attention.
This may lead to visual alienation and loss of professionalism
Use a maximum of two to three colors, keep the colors consistent with the brand identity, and don't change fonts too much
Inconsistency with the brand's visual identity
Some designs may look beautiful on their own, but they don't reflect the brand's personality or fit in with its overall style, losing the follower
A sense of continuity and confidence
Keep colors, fonts, and image styles consistent so that all posts are a unified visual extension of the brand
Small or unreadable text
Text that is unclear or too small, especially when viewed on mobile devices, weakens the effectiveness of the message. Contrast
Weakness between text and background can make reading difficult
Make sure to choose a suitable font size, always check the legibility of the text across different screens, and consider the contrast between the text
and wallpaper
Using low-quality images
Blurry or low-resolution images weaken the first impression a follower has of the post, and may reflect a negative image
About the professionalism of the project or service
Choose high-quality images that are licensed for commercial use, and make sure they are directly relevant to the content of the post
Overusing filters and effects
Filters can add an artistic touch to a design, but overusing them can unnaturalize an image or give the wrong impression
Professional
Use effects sparingly, and make simplicity and elegance the standard in design
Failure to consider the dimensions of different platforms
Each platform has its own design dimensions, and using the same design for all platforms may result in parts of the image being truncated or
Distorted appearance
Make sure to design different versions that align with the requirements of each platform, or use design tools that support automatic dimensional conversion
Lack of visual sequencing
Visual sequencing helps guide the viewer's eye to the most important and then progressively less important information. Without it, the design looks cluttered and unorganized.
Comfortable to look at
Use the font size, color, and strategic placement of each element to prioritize the message within the design
Repeating the same template without innovation
While visual consistency is important, too much repetition of the same pattern can bore audiences and reduce engagement over time
Time
Keep the visual identity intact, but vary the presentation styles, image angles, or even the distribution of elements within the design
Not testing the design before deployment
Some designs may look good when implemented, but appear completely different after deployment, especially on mobile phones or
Various devices
Try viewing the design on more than one device before publishing it, and ask a third party - such as a colleague or follower - for feedback.
Notes you might miss
Design is not just a visual embellishment, it is a language spoken by the brand and directly influences the behavior of the audience. And every mistake
A small change in design can make the post less effective and affect the brand's image in front of the audience
By avoiding these mistakes, you can ensure that each post has a real impact, reflecting the professionalism and excellence that your brand is striving for
Commercial
